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Field trip to Josie Chen - Nice to directly meet you Joanna

May 22, 2015
Yesterday was literally the best field trip I've ever had since the first I got into IFA because we've got a chance to visit one of the well known independent accessories brand in Shanghai, Josie Chen.
The founder was Joanna Swift and she is very lovely !! The first time I contacted her through email because I need some information for my other essay project and I found this brand, which is awesome and edgy at the same time. I was so surprised (in a good way) that it didn't took her long to reply my messages and it really made me so impressed because mostly ppl do not reply email immediately especially if you're just a first-year student and want to know about your brand's history for your essay project , nah most people just don't care but she is the other way around and I adore her. 

She is currently having 2 interns, both foreigners from UK and Belgium, which is amazing coz they are foreigners and still they managed to help the brand going even they just arrived in Shanghai 3 months ago and didn't speak any chinese at the first time..

In the store we took some little tour, she explained us about her brands, her works, her team, her collaborations with such amazing clients like MCM, and others. She showed us her collab with MCM, especially for their VIP , some kind of a mini envelope bag but with zippers and hand-sewn metals and jewels around and it was super well-executed.

It was super inspiring especially when the interns, Mina and GaĆ«lle shared their stories and experiences while working with Joanna, and I thought it was pretty cool and super useful for them to build their careers. 

The last thing we did was took some photos and she was super nice giving us free earrings at the end of the fieldtrip and we all picked our own colors, which was super cool, and I chose the red one since I fell in love the first time I saw it. 

And today I'm attending the joined party of Josie Chen with other brands n designers , can't wait to meet her and the girls to chit chat bit more ❤️

such an inspiring day, and all my tiredness had gone away at that time (ps : coz I had ice cream for my lunch that boost me up little bit for the next class til 5 pm) and jsyk that I had some clips from the fieldtrip and mb I can post it in my Instagram for the short version and probably in my YouTube channel for the full one :D 


See ya !!


FYI ; 
I'm wearing Old Navy dress and F21 shades 
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